General Director of RD Management Armen Sarukhanyan spoke to the magazine CRE Retail about the work of management companies in premium-class shopping center.
“The work of the management company in shopping center of the premium format is fundamentally different than in traditional malls targeting the mass market consumer. Following a visit to a luxury class retail gallery, the customer should be left with an impression of its uniqueness, individual approach and comfort, a desire to return once again,” Sarukhanyan told the publication.
As far as the technical issues are concerned, as a rule such properties have rather complex high-tech equipment, which requires highly qualified maintenance personnel.
The management company assumes full responsibility for the trouble-free and reliable functioning of the engineering systems and equipment as well as the upkeep of common areas and surrounding territory. The shopping center’s format implies a large flow of customers throughout the course of the day, which in turn requires a substantial team of cleaners to ensure that everything is properly kept tidy.
“Moreover, the Western approach to the management of a premium shopping center includes the impeccable external appearance and manners of the service personnel. On the whole the work of a management company at a luxury-class property can be compared to the fashionable service of a five-star hotel,” Armen Sarukhanyan concludes.
Under the leadership of Armen Sarukhanyan RD Management has assumed leading positions on the Russian market for management of commercial real estate and has a reputation has a reliable partner.
At present the company’s portfolio includes 14 Class A properties in Moscow with a total of more than 1 million square meters. Over the course of 2013-2014 the portfolio of RD Management has added major new Class A projects totaling more than 500,000 square meters, including the luxury-class shopping center Vremena Goda, the Legenda Tsvetnogo multifunctional complex and the Comcity business complex.
General Director of RD Management Armen Sarukhanyan was included in the CRE 100 rating of the Most Influential People of the Commercial Real Estate Market for 2013. Mr. Sarukhanyan was ranked fourth among directors of property management companies.