RD Group Took Part in PFM Congress


Top managers of RD Group Holding companies took part in the 9th Property & Facility Management Congress on February 25.

Petr Isaev, CCO of the management company AVICA, and Alexander Skrobko, Sales Director of the management company RD Management, participated in the business program of the Congress.

The main topics discussed at the Congress were elaboration of scenarios for the retail market development, performance of reconceptualization for the existing shopping centers, building relations with the tenants, and practical issues of management and operation of the trade real estate.

According to Petr Isaev, CCO of AVICA, the Russian retail market suffered fundamental changes during the last year. “Due to the high level of inflation and no growth of income, people drastically changed the consumption model: people started shopping more carefully which resulted in considerate decrease of the average purchase amount. It caused the washing out of the middle and lower middle classes targeted by most shopping centers. Besides, 90 % of Moscow shopping centers today are out of date and require reconceptualization and elaboration of clear positioning among the competitors. To keep up the traffic and turnover, the trade real estate owners, at present, are interested in high-quality marketing at the stage of the facility management which includes complex service property & facility management, as well as running marketing events.”

Alexander Skrobko, Sales Director of RD Management, reported on the advantages of professional managing companies. According to the expert, in order to exclude misunderstanding between the customer and management company, it is necessary to enter into a service level agreement (SLA), approve the schedule for the preventive maintenance works and focus on the key performance indicators (KPI) of the facility company. SLA establishes the assessment criteria and the quality level of the provided FM works, such as technical maintenance of the equipment, fulfilment of orders and keeping comfortable conditions for the users of the commercial real estate facility. While the key performance indicators (KPI) include prevention of accidents and implementation of the budget.

The conference attended the representatives of AVICA, RD Management, JLL, Cushman & Wakefield, Colliers International Russia, CBRE, PSN Group, Sawatzky Property Management, Knight Frank Property Management and other companies.